Programs

Programme Objective:

• Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer
• Obtain a hands-on experience of essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads.
• Learn how to optimize your growth marketing and customer acquisition strategies.
• Develop high-impact advertising strategies on social media using content that you will plan, create, and promote

Program Outcomes:

After successful completion of the program you will be able to understand-

• The digital customer behaviour, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimise ROI.
• Leverage insights from the digital marketing funnel to reach customers and enhance engagement.
• Maximise reach, engagement and conversions with optimised paid campaigns.
• Measure, analyse and optimise campaigns using in-demand metrics and best practices.
• Build frameworks for the successful planning and execution of campaign strategies.